Political Research and Analysis


At JANTA KA MOOD, we are in the business of gathering accurate information and analyzing it to come up with valuable insights and trends. Using innovative and cutting edge tools and practices, we foster ideas to identify strategies which help create a wave of popularity in client’s favour. Our leading team of IIT and IIM alumni manages political, social and economic research work obtained from the field.

We have served more than 1000 clients in Uttaranchal, Punjab and U.P. assembly elections. Our current projects are in Meghalaya, Haryana, Karnataka, Delhi and Jharkhand.

We cover evaluation of voting trends, opinion and exit polls and historical election data. In the first step, factual and perceptive data is gathered, which is fed into Voter Information Management System (VIMS) to generate inferences. Complete findings of this analysis are then presented to the client.

Our methodology of field research will have a sample size of approximately 2% of the total voters in an assembly segment. The respondents are selected keeping in mind proportions of different demographical distribution such as regional, gender-wise, caste, age and educational qualification. Individual interviews are conducted to bring out diverse and independent views of the respondents, by having a good debate on various issues.

Our Services Includes:

1) Political Research

    1. Demographic Research
    2. Opinion and Exit polls
    3. Issues & Trends

2) Election Management

    1. Door to Door campaign
    2. Bulk SMS & IVR calls
    3. Social Digital Media
    4. War Room

A Brief Description About Our Services

1) Political Reaserch Services:

  1. Demographic Research
Our research and surveys mainly focus on following parameters for Constituency Profiling.

  1. Finding micro and macro issues which can influence elections
  2. Image of present leader and assessing satisfaction level
  3. Opinion poll to know voter’s mood
  4. Collecting contact numbers of influential people at booth level
  5. Caste equation and their voting pattern
  6. Vote share in favour of our client
  7. Expectations of people from an ideal candidate

2. Opinion and Exit polls

  1. It evaluates the present public preference of all the given candidates
  2. Its feedback predicts most suitable candidate for the region
  3. It determines caste-wise poling distribution
  4. Identifies effective media sources which are most influential for voters
  5. Preferred ministerial candidates at state and national level

3. Issues & Trends
Identifying micro and macro level issues can help determine and further redirect public opinion. Issues like inflation, unemployment, electricity and other macro level concerns are determined and arranged in a priority list according to poll. These can be main focus points for manifesto, speeches, publicity banners and bills.

2) Election management Services:

   1. Door-to-door Mass Campaign
Specially customized surveys for collecting valid contact information of voters, to know voter’s mood and ensuring wide reach of the candidate. It also helps determine candidate’s caste equation and further formulate steps to ensure winning. Influential people of a constituency are determined and their contact information is collected. It also includes mass appeal for the candidate.

In JANTA KA MOOD, we can tell from our experience of working with more than 1000 clients that these customized surveys have proved to be the most effective way for mass reach. This kind of campaigning will boost candidate’s popularity and influence voters in favour.
We ensure candidate’s success by extensive research of the data collected. This data and research work holds its validity and exclusivity for our client only. No sharing and publication of such data occurs from our side. 

2. At Bulk SMS and IVR Calls
With more than 90 crore users in India, mobile phones have their presence in nearly every household. In JANTA KA MOOD, we try and maximise its usage in our campaigning by inculcating modern equipments and facilities.

Janta Ka Mood collects mobile numbers of voters through door-to-door campaigning and then reaching out to them on regular basis using Bulk SMSing and In-Voice calls. This way of promotion has proved to be an economical and effective way for reaching mass voters.

3. Social Digital Media and e-Campaigning

Social Digital Media is about changing the preferences of the common masses and understanding their mindsets. Nowadays internet has penetrated to a very large extent amongst the common people and now using the same they are raising their voices for a cause related to governance and issues which have impact in their life.Internet is proving to be a powerful potential motor to drive social progress. It can be a quick, easy and economical way to reach targeted masses. E-campaigning can enhance the chances to reach the campaign goal if effective techniques and tools are chosen to reach the audience. To monitor progress, different technical solutions are available, such as counting and tracking “hits” on web-sites; running short internet polls with audiences, gathering and publishing their feed-back.
Our method of utilising this important source involves passive and active tools to ensure targeted campaigning. Users receive information via e-mail or by consulting a website is a passive way of internet presence. An active way involves commenting and posting on websites and blogs and social networking (such as Facebook, Youtube, Twitter etc.)

4. War Room
A dedicated team of experts will attend all rallies and observe the turnout of the voters and their reactions. They will also track print media and electronic and digital media.

This team of experts will then strategise and formulate steps for further recommendations in campaigning. This effective service for even a short period of 30 days puts the odds in client’s favour. This team wholeheartedly handles the campaign management which results in creating a wave of popularity for the client.

5. Focus Areas

  1. Monitoring day to day movement and rallies for the client
  2. Developing strategies for effective outcome
  3. Planning and management of the whole campaign
  4. Social media management and Search Engine Optimisation(SEO)

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