Call Campaign & Internal Survey for AAP, Delhi’15
About Call Campaign: Call Campaign is a crowd sourced volunteer campaign where a caller calls on a unique Toll-Free number and gets connected to a new voter each new time. The volunteer interacts with the voter explaining the motive behind the call. It is the cheapest and the most effective method of canvassing enabling all segments of supporters to participate in campaign.
Scale of Call Campaign: Our team developed, managed and promoted this call campaign platform for AAP. In a span of 45 days 10 lakh calls were made by over 25000 unique volunteers spread all across the globe from 42 countries and 28 states. Training of these volunteers was another massive task to ensure basic uniformity and effectiveness of time and money both for the volunteer and the party.
Internal Survey for AAP: After the call, there was a basic feedback survey administered with the volunteer to know the inclination of the voter. Based on this feedback survey form and independent automated IVR based response collection mechanism for each vidhan sabha of Delhi, out of 70, we predicted 66 seats to AAP and 4 to BJP. Our’s was the closest prediction. Actual result was AAP-67, BJP-3 seats.